I was actually torn between the Rubi and HA 4xe, but when my wife found this Billet HA with the Gray/Light interior, I was hosed. The HA certainly looks good, but obviously more suited for city-driving than a Rubi. I liked the idea of the potential that that Rubi provides, but also recognize that taking it for more challenging offroad adventures was minimal. Even with a Rubi I highly doubt we would ever do much trail driving as we really just wanted something fun and relaxing. And I'm very OCD about marks and scratches on my vehicles from years of driving various types of German brands and designs. Let's see how I react if/when I get my first beauty-mark from some sort of off-road excursion.
Obviously the Wrangler in any form provides that along with the option to remove the top & doors. So, when we go off-road, it will probably be very light trails anyway, maybe camping. Actually headed to Galveston next week so planning on getting it nekkid while we're there for some cruising and even beach driving. Not sure it counts as "offroad" so much, but at least I have 100% confidence that it will be able to handle it as opposed to an off-the-shelf unibody-based SUV.